Benefits of Greenhouse Grown Delphinium

Rio Blue Delph growing in Ecuador

Growing delphinium in the open fields creates problems in production reliability. Farmers are faced with unstable weather conditions including excessive rain and strong winds that may topple taller plants. These and other obstacles interrupt crop cycles and make product reliability difficult to gauge. What’s the solution to this problem? Bring delphinium crops in-house to a […]

Re-Connect with your Customer

Re-connect with your Customer

When was the last time you looked at the sales trend of your best customers?  First, you have to be aware of where you stand with all your customers. Your sales associates have to know the numbers and ask for help when they have no answer. You may say, we don’t have the time, and […]

How to Make your Wedding Orders Pay Dividends

rings

Just as a marriage is a lifetime partnership look at weddings as a lifelong partnership with your customer. Wedding orders are one of the most profitable events for a retail florist. Most retailers know how challenging a wedding might be, but when the wedding is done right, it can benefit the retailer for years to […]

Tips for Writing a Good Mother’s Day Ad

Happy Mother's Day!

How many times have you seen a Mother’s Day advertisement that said something like “Don’t forget your Mother’s Day flowers,” or “Buy Mom Flowers for Mother’s Day”? Does it catch your attention? Does it make you want to buy your Mom flowers? Probably not. If a florist plans to invest time and money into advertising, […]

Tips for Maximum Performance from your Roses

Inspects-photos

Our Quality Control Manager, Giovanny Aguirre, shares his recommendations for proper care and handling of roses.  Follow these tips: Preparation Leave hard plastic inner rose sleeve intact around the roses. Strip only the foliage that will fall below the solution level. Use only clean buckets, have clean buckets prepared with a cold water hydration solution, cold […]

Pink Roses on Valentine’s Day Fashion Show

Welcome back to day 3 of our Rio Roses video series “Valentine’s Day Fashion Show.” Today we feature Light Pinks, Hot Pinks, Novelty Pinks, and Pink Bi-Colors. Need a great substitute for the sold-out Sweet Unique? Curious on what the best-selling hot pink variety is in Europe? Raul Marrero answers these questions and many more […]

Rio Rose Fashion Show Features White Roses

Thanks for watching yesterday’s “Valentine’s Day Fashion Show” featuring Red roses.  Today we continue the Fashion Show with  White, Cream, Green and Bi-Color roses.  See the show-stopping rose varieties that are sure to please the pickiest of customers. Have questions about any of these varieties? Post your questions or comments below! Come back tomorrow where […]

“Valentine’s Day Fashion Show” Video Series

Having trouble deciding which varieties to pre-book for this Valentine’s Day? Well, stick around this week for our video series showcasing approximately 60 rose varieties available for this Valentine’s Day. Join our VP of Sales & Marketing, Raul Marrero, as he hosts the Rio Roses “Valentine’s Day Fashion Show.” Here’s the schedule for our series:  Monday – Reds […]

Manage your own Groupon Store

groupon logo

Groupon Stores Welcome to the final installment of this week’s theme, Social Networks that promote in-store traffic. In November 30, 2010, Groupon announced its new feature, Groupon Stores. Basically, you can create a virtual store, have customers follow you to keep up with new products and offers, and offer Groupon deals as often as you […]

Don’t be a square, get on Foursquare!

Foursquare

  Foursquare Foursquare came into the scene in 2009 and as of November 2010, it claims 5+ million users. Foursquare adds a layer of gaming to its location-based social networking by allowing users to earn badges, points, and mayorships for checking into locations. Furthermore, Foursquare offers a tips section where users can leave public comments […]