All posts in category retail florist

How to Make your Wedding Orders Pay Dividends

rings

Just as a marriage is a lifetime partnership look at weddings as a lifelong partnership with your customer. Wedding orders are one of the most profitable events for a retail florist. Most retailers know how challenging a wedding might be, but when the wedding is done right, it can benefit the retailer for years to […]

Tips for Writing a Good Mother’s Day Ad

Happy Mother's Day!

How many times have you seen a Mother’s Day advertisement that said something like “Don’t forget your Mother’s Day flowers,” or “Buy Mom Flowers for Mother’s Day”? Does it catch your attention? Does it make you want to buy your Mom flowers? Probably not. If a florist plans to invest time and money into advertising, […]

Tips for Maximum Performance from your Roses

Inspects-photos

Our Quality Control Manager, Giovanny Aguirre, shares his recommendations for proper care and handling of roses.  Follow these tips: Preparation Leave hard plastic inner rose sleeve intact around the roses. Strip only the foliage that will fall below the solution level. Use only clean buckets, have clean buckets prepared with a cold water hydration solution, cold […]