All posts in category Wedding Planning

How to Make your Wedding Orders Pay Dividends


Just as a marriage is a lifetime partnership look at weddings as a lifelong partnership with your customer. Wedding orders are one of the most profitable events for a retail florist. Most retailers know how challenging a wedding might be, but when the wedding is done right, it can benefit the retailer for years to […]

The Price-Shopping Bride

Are you finding that brides are savvier than ever?  With the amount of information available to consumers today, it is no surprise that brides know their options before they speak to florists or wedding planners.  This great article from Special Events online offers good advice for wedding planners who deal with ‘brazen brides.’ Click here […]