All posts tagged Valentine’s Day

Tips for Maximum Performance from your Roses


Our Quality Control Manager, Giovanny Aguirre, shares his recommendations for proper care and handling of roses.  Follow these tips: Preparation Leave hard plastic inner rose sleeve intact around the roses. Strip only the foliage that will fall below the solution level. Use only clean buckets, have clean buckets prepared with a cold water hydration solution, cold […]

“Valentine’s Day Fashion Show” Video Series

Having trouble deciding which varieties to pre-book for this Valentine’s Day? Well, stick around this week for our video series showcasing approximately 60 rose varieties available for this Valentine’s Day. Join our VP of Sales & Marketing, Raul Marrero, as he hosts the Rio Roses “Valentine’s Day Fashion Show.” Here’s the schedule for our series:  Monday – Reds […]

Post Valentine’s Day Tips

Take care of customers!  Follow up with non-deliveries or any customer complaints. Remove Valentine’s arrangement selections from your website.  Take down P.O.P. materials in your store, and put up clearance signs if applicable. Do a product/arrangement sales analysis ~ what colors of roses were the most popular ~ what arrangement styles did you sell the […]

‘Hand-y’ Valentine’s Day tips

How many flower arrangements will you make this week?  How many boxes of flowers will you handle and open?  Given this busy time of year in the flower industry, it is highly likely that you’re doing more than usual – which is fantastic!  But in all this Valentine’s Day chaos, don’t neglect one of your […]

Consumers Celebrate Valentine’s Day

Most consumers plan on celebrating Valentine’s Day in some way this year.  According to a study by the National Retail Federation… …  almost 60% of adults will celebrate Valentine’s Day. … the average adult buyer will spend about $70 on their significant other or spouse. … 33% of adult males will make a purchase at […]

Valentine’s Day In Action!

Your Valentine’s Day flowers are in the best hands with Equiflor! These pics will take you on a our of our state-of-the-art, 40,000 square foot cooler .  See how we maximized for efficient shipping and receiving as well as optimal care and handling of your flowers.